Careers

Current Vacancies

Area Sales

Upgrade Bikes Ltd are a multi award-winning distributor of bicycles, parts and accessories. With an ever-growing portfolio of industry leading brands such as DMR, Lezyne, Stans, ABUS, and STYRKR, we are committed to providing a high level of sales and customer service in an ever more competitive industry.

About the role
We are seeking to recruit a self-motivated individual with at least two years’ sales experience in a road-based environment for the Midlands & East Anglia areas of the UK.

Working as part of the Upgrade Bikes sales team, and reporting to the National Sales Manager, you will be based out on the road 5 days a week, visiting dealers daily, developing and growing the sales territory whilst also securing new business. Attendance at trade and public shows will also be required, as will some weekend work supporting dealer events throughout the year.

Reporting to the Sales Manager with market feedback and product trends, you will submit weekly journey reports to gain market intelligence that can be shared with the sales, purchasing and marketing teams.

Qualifications

• 2+ years of experience in road-based sales, preferably in the cycling industry, and ideally be a bicycle enthusiast with a sales background
• Will have a proven track record of a successful sales growth strategy within a field sales basis
• Efficient time management is essential to effectively carry out the role
• Strong business minded individual with a desire to succeed in a fast-paced environment
• Great interpersonal skills needed to understand dealers needs as well as develop and maintain positive working relationships
• Strong analytical and problem-solving skills
• Excellent communication and interpersonal skills, with the ability to build and maintain long-lasting customer relationships
• Proficiency in Microsoft Office Suite
• Full UK driving licence
• Must be eligible to live and work in the UK

The package includes

• Competitive salary package (based on experience) plus sales commission
• Company Car / Phone / Computer
• Highly attractive Company Pension contribution
• 28 days’ annual leave

Please send a CV along with a covering letter stating your current salary to:

matt.killick@upgradebikes.co.uk

We do not respond to all applicants; however, we will keep all CVs on file for future job openings.

Customer Service & Sales Support

Who We Are?

Since 1995 Upgrade Bikes have been serving riders with the best possible products at competitive prices. With in-house brands DMR and Kinesis UK, plus the proud distribution of many prestigious brands such as Lezyne, ABUS, Stans, FAZUA, Thomson, ISM, Praxis, Challenge, Tektro/TRP, STYRKR, X-Fusion, Effetto Mariposa, DexShell, SeaSucker, Motul, and more, we have a broad portfolio with which to serve our customers.

Job Title:

Customer Service & Sales Support

Job Type:

Permanent, full time, but working hours can be negotiated

Job Overview:

At Upgrade we know we are nothing without our customers, and this role is key to offering them the excellent service we strive for.
Fitting in with our existing team, the successful candidate will be responsible for efficiently processing B2B and retail sales orders. They will also liaise with overseas accounts so that orders are organised, and shipping information is provided accurately. Communication with our customers is via phone, email, and social media. It is of paramount importance that all queries are dealt with in a friendly and efficient manner.

Main responsibilities:

• Processing B2B sales orders and payments.
• Processing retail account orders.
• Communicate with our trade and retail customers via phone, email, social media, and occasionally, in person.
• Processing and organising international account/distributor orders.
• Provide top class aftersales support.
• Processing backorders when deliveries arrive.
• Assist with social media, ensuring that customers are acknowledged where required, and any questions answered, and advice delivered.

Skills, Knowledge, and Experience

Whilst training will be provided, we are looking for the following skills and experience.

• A background in customer service and a drive to offer excellent service.
• Clear communication with excellent verbal, listening, and written skills.
• Basic IT skills and experience (most notably Sage, Outlook, and Excel).
• An eye for detail.
• The ability to work in a small team whilst also having the initiative to work on tasks alone.
• Good organisation/time keeping.
• A passion for and knowledge of bikes would be highly beneficial.

What We Can Offer You

• Strong company values – Innovation, Quality, Integrity, Respect and Teamwork.
• A competitive salary.
• Excellent company pension scheme.
• Generous discounts.
• The buzz of working as part of a talented team with a family vibe.

To apply, please forward your CV and covering letter to

careers@upgradebikes.co.uk

before 22nd March 2026.